The most important task that you have to do is to persuade the decision makers of a particular company to advertise within your magazine (I am using print media as an example). While there are volumes written on how to persuade them, I have a neat trick that can actually increase your chances of making the deal without using the mind tricks. Research. Yes, if you can research and know which segment of the crowd reads your magazine and then target the companies which appeal to this crowd then, you have a very great chance of making the deal!
So, how do you know this? For starters, you can see your competitors and analyze which companies they are selling to. Then, all you need to do is call up the companies that are competing with these companies! In case, you are unable to find any other company, you can even contact these companies which are advertising and can get them a better deal!
Apart from this, if you are able to appeal to these people and make an irresistible offer then, you can close in more sales than you ever have. These people generally receive a lot of cold calls from people who wish to get them to advertise them in their companies.
There is one major understanding that you must develop before you approach these people. A human being chooses something because of logic and then tries to justify his purchase by logic. While most of the people that would be cold calling these companies would be trying to sell their benefits, you can actually get many more sales by selling your benefits and then backing them up with logic. What could this logic be? This could be anything but one of the easiest way to appeal to these people is to show the estimated ROI report of the people that have advertised with you or something like that. The reports would be easy to make and would be deemed official!
Now that you start building clients, the best way to do business would be to retain as many of them as possible. It is much easier to do business with people who are already your customers than it actually is to find new customers.
So, what you can do to retain them is to provide them more value. This can be done in many ways but the best (in my opinion) is to provide them an incentive to stay. This could be slightly reduced rates or detailed information on the market that they are reaching out to. Sometimes, you may need to take the initiative by working a bit harder to over deliver but, I can assure you that it is well worth the effort later as your job hours are drastically reduced.
By: Kelly Osborne
Posts Tagged ‘Starters’
Cope With Your Media Sales Jobs and Find New Ones Fast
March 7th, 2010Jobs – Car Salesman
October 5th, 2009
We’ve all heard the jokes about car salesmen, especially used car salesmen. We have a picture in our minds of these shady characters we wouldn’t trust with our pencils let alone with selling us an automobile. The truth is, car salesmen have a tough job. Think you want to sell cars for a living? You might want to read what follows first.
In spite of what most people think, selling cars is not as simple as just showing somebody an automobile and getting them to sign on the bottom line. The car selling process for a salesman is actually quite involved with many steps along the way.
For starters, most of the large car dealers have a sales force. This sales force is broken up into teams and shifts. Because most dealerships are open late, one shift takes the morning and afternoon while another shift takes the afternoon and evening. A dealership may have as many as 25 salesmen working for them, not counting finance people.
When a customer comes in, the salesmen take turns approaching them for help. This way each salesman has the chance to close a sale. If it’s slow, this puts everyone on equal footing. If it’s busy, then the salesman who closes his sales the fastest will make out the best. This is because if he is done and everyone else is with a customer, then he gets the next customer that comes in regardless of who’s “turn” it is. Customers are never supposed to wait more than 30 seconds to be waited on.
The first thing the salesman does is ask the customer what they’re looking for. After getting this info, he’ll show the customer several models in the price range or class that he wants. This is probably the lengthiest part of the process as the customer may have a number of questions and even ask for a demo drive. If a demo drive is asked for the salesman has to check in with the manager to get the keys. This is to make sure that a salesman doesn’t just hop into a car and drive off with it.
If after the demo ride and all the questions are answered the customer decides he wants to get the car, the salesman’s job isn’t done. Not by a long shot. The next thing he has to do is bring the customer to the finance office to work out the financing of the vehicle. While this is going on the salesman has to go to the prep department with the car. Here he tells the prep guys what needs to be done to the car, such as if any extra equipment needs to be added. It’s the salesperson who coordinates this whole process, making sure that the prep department gets the car ready for delivery and also making sure that the finance office takes care of financing.
After the car is prepped and the finance papers are all filled out, the salesman then gets the car from the prep department and drives it to the pickup area. After the customer is all done with the paperwork, the salesman escorts the customer out to the new car, hands him the keys and gives him his business card. He tells the customer to call if he has any questions.
The salesman then has to go back inside and fill out a report on the sale and submit it to his manager.
Yes, selling a car is not just selling a car.
By: Michael Russell
